If you have a business you almost certainly have a website. And if you’re a Seattle business, odds are you have sweeping views of the Space Needle and Mount Rainier splashed across your homepage.
But what legal-related content do you have for your website? And what type of this content do you need to have?
Related: 9 Contracts Your Business Should (But May Not) Have.
By establishing the rules of your website, you protect yourself from the consequences of bad behavior by others, including users recreating your content without permission, uploading illegal or defamatory content to your site, and more. This is particularly important for websites with interactive features or that allow users to post their own content, like in a comment, or through social media.
There are several approaches typically used for giving notice of the terms and obtaining assent from the user. The first is known colloquially as “clickwrap” and the second as “browsewrap.”
The Clickwrap Method
Tip: It’s often a good idea to use clickwrap before allowing users to purchase something from your site, submit content through social media, or otherwise interact with your site.
The Browsewrap Method
Tip: If users of your site can purchase items, post content, or otherwise interact with your site, it’s usually better to use the clickwrap method rather than relying on browsewrap.